What We Did
Since 1851, Kiehl’s has sold skincare, hair & beauty products for men & women across the globe. In launching a new summer product to the German market, the brand wanted to give consumers a premium sampling experience. The brand needed an event staffing partner with promotional retail expertise to impact consumers.
How We Did It
Our team embraced the vibrancy of Kiehl’s new products and leveled-up the street sampling interaction with character actors, micro-influencers, and brand specialists. Each team member was trained to provide expert detail on the product and drive insight via perception surveys and a content capture opportunity.
How we succeeded
The campaign was a smashing success with more than 2,454,600 samples distributed and 22,000 social media impressions.